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Connect with a passionate audience

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Your biggest fans are your best salespeople — everyday people who love what you do. With i love it you can connect with their social circles to reach a wider audience, boost customer understanding, and reduce your return rates.

Your biggest fans are your best salespeople

No risk. Big rewards:
No upfront cost, just commission on sales.
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Advocates not adverts:

Real endorsements from real people.
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Audience and sales data:
Gain valuable insights into the people who love your brand and what makes them tick.
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Level playing field:

A fixed commission rate ensures only the best products and brands rise up.
Fewer returns:

Trusted, heartfelt reviews = better purchases and happier customers.
Optimised discoverability:

Human passion meets AI magic.

Smarter shopping. Smarter sales.

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Our AI search engine makes your brand more discoverable, turning your product library into a live sales generator. It's optimised to continually refine data on who loves your products, which recommenders your audience trusts, and those all-important return shoppers.
With live data at your fingertips, i love it is the perfect blend of AI smarts and human thinking on one platform.

Shopping should be fun

live it, shop it, share it
With AI-driven competitions, prizes and perks, brands can reach and inspire shoppers and sharers at just the right moment.

By bringing people closer to what they love, then rewarding them for it, you'll be helping people make their passions a bigger part of their lives - and building a loyal, longer-lasting audience for your brand.

What brands say...

Real people, with real passion, making real recommendations about products they genuinely believe in. Love it.
Kev McFadyen
Chief Marketing Officer
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Real people, with real passion, making real recommendations about products they genuinely believe in. Love it.
Kev McFadyen
Chief Marketing Officer
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Our Hueligans live and breathe Huel. As brand experts, we are excited to give them their own platform to share their experiences and help others smash their goals with Huel.
Emily Hollis
Advocacy Lead
Huel
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Real people, with real passion, making real recommendations about products they genuinely believe in. Love it.
Kev McFadyen
Chief Marketing Officer
Castore
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man with binoculars in a tent

Smarter shopping. Smarter sales.

Our AI search engine makes your brand more discoverable, turning your product library into a live sales generator. It's optimised to continually refine data on who loves your products, which recommenders your audience trusts, and those all-important return shoppers.
With live data at your fingertips, i love it is the perfect blend of AI smarts and human thinking on one platform.

Shopping should be fun

With AI-driven competitions, prizes and perks, brands can reach and inspire shoppers and sharers at just the right moment.

By bringing people closer to what they love, then rewarding them for it, you'll be helping people make their passions a bigger part of their lives - and building a loyal, longer-lasting audience for your brand.
live it, shop it, share it

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i love it revolution

i love it is ad free. A new community shopping app that connects brands to their genuine fans.
Get your brand on ili